A revised definition is proposed and the domain of social marketing defined. Social marketing marketing, being a social and managerial process, it must have social environmental approach, unfortunately very few business organisations cared for it. Andreasen the author argues that social marketing has been defined improperly in much ofthe literature. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. He concludes with suggestions for implications for fitture growth ofthe discipline. Le marketing social est une approche pour changer les comportements dune audience. Mais il reste encore a voir en quoi et pourquoi le marketing social est different du marketing commercial. Marketing social fundamentos, procesos y herramientas.
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